When you measure your marketing, you can expand on what works and avoid or revise what doesn't.
We've never held much value in the link over history on our Associate page. Beyond that, Zazzle gives you a small picture of your linkovers if you use a tracking code. When a sale is made you can see from where. But that is a small piece of the life of your link. The rest of the picture is perhaps more important.
If ten people clicked your link and you made one sale, you're selling one out of ten. Pretty good. If there were 5,000 click throughs and one sale, not so much.
How many times did that link get clicked before a sale was made? How are people finding that link? Did they click other links?
A few weeks back, we began testing a free service that reports to you how many times your Zazzle link was clicked. And if you incorporate it into your web site, many times you can see where the clicker came from and their search terms.
Plus, you can relate all that information directly back to specific sales if you upload your Referral Report from Zazzle. With Zazzle's tracking code system, you can tie a sale to a link. But with ZazzLinks you can track a sale to a specific click of that link.
ZazzLinks is an amazing service provided by Ben Steed. He is a Gold Proseller working exclusively on the Associate side. Ben's background as a programmer enabled him to create a very simple tracking system to use.
To track the clicks from any of your individual Zazzle links, simply change "Zazzle" to "ZazzLinks" (You must have your referral ID in the link). Works with any kind of Zazzle link. This morning we tested it with a Zazzle Collection we pinned on Pinterest. Worked like a charm. ZazzLinks work on Twitter, too.
This an early morning run of our ZazzLinks report. Someone from Phoenix visited our Funny Change of Address Cards web page. They found us by searching Google on their phone using the terms "funny moving postcards". They clicked two links. Alas, no sales from Phoenix. But I did learn something from the links clicked. The first link is at the top of the page, but the second clicked link is near the bottom of the page. It appears this person looked through the whole page. It is good to know people are engaged with the page.
We've learned many other things from our ZazzLinks Reports. Most importantly, that our tracking code system is simplistic. For Pinterest we use Pin, For Twitter we use TWT, for our web site we use NTPO. If a referral is made, which of the hundreds of Pins, Tweets or Links did someone click?
ZazzLinks solves this by attaching a unique tracking code to the click. We can still see our original tracking code but we now know which-what-where and when clicks and referrals were made.
ZazzLinks provide the average Zazzler with the information the big Associates use to increase their referrals.
We now use the free version for all our links. Free comes with one caveat, you share every 10th click by having your Associate ID replaced with Ben's. We found that extremely fair for us considering all we're learning. ZazzLinks has a paid option which eliminates sharing the 10th click.
Learn more and create an account. We've given ZazzLinks a permanent link on our Zazzle How2 Acceleration page.